FC Differentiation

A differentiation strategy powered by magnesium oxide

STRATEGIC DIFFERENTIATION

A differentiation strategy powered by magnesium oxide

High-purity magnesium oxide is an important material that helps improve productivity and quality in agriculture and fisheries.

This document describes the properties of magnesium oxide and how it can be used, and explores how it can form the basis of a differentiation strategy in the market.

Differentiation strategy through applications of magnesium oxide: four effects — better quality, high-quality crops, efficient hydroponics and farming methods — Differentiation strategy through applications of magnesium oxide

01 / BENEFIT CYCLE

The Benefit Cycle of Magnesium Oxide

(1)

High-purity magnesium oxide promotes root growth and improves mineral balance, helping crops grow.

It also improves resistance to pests and diseases, enabling farmers to produce higher-quality crops.

In fisheries, it is expected to promote the growth of fish and shellfish and improve the quality of their flesh. These effects set our approach apart from conventional hydroponics and land-based aquaculture and win the support of consumers.

02 / MULTIPLE USES

(2) Diverse Uses of Magnesium Oxide

Magnesium oxide is also suitable for uses such as pharmaceuticals and electronic materials, opening up the possibility of side businesses.

With such diverse uses, magnesium oxide is more than an agricultural material; it is competitive across a wide range of markets.

Being able to expand into pharmaceuticals and electronic materials, in addition to agriculture and fisheries, supports the business portfolio of the entire franchise.

Uses of magnesium oxide: agriculture, fisheries, pharmaceuticals and electronic materials — Four uses that grow from magnesium oxide

Key advantages of magnesium oxide: three strengths — stable supply, strategic material and diverse uses — Stable supply, strategic material, diverse uses

03 / HYDROPONICS FACILITY

(3) Hydroponic Facilities

Another major strength is the stable supply made possible by our proprietary production technology.

Magnesium oxide produced at each site can also be supplied to franchise sites in other regions and to related industries, strengthening its position as a strategic material.

In this way, magnesium oxide can be called a key material for achieving differentiation not only in agriculture and fisheries, but also in pharmaceuticals and electronic materials.

Toward a Business Model Rooted in the Regions

See also the overall picture of the hybrid plant behind our FC differentiation, and the basic philosophy of the franchise.

Regional Revitalization FC Overview Back to Our Business